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Smart Wool founders were New England ski instructors looking for a way to keep their feet warm. They were able to take itchy wool and make it soft so that people were not only warm on the slopes but also comfortable. Not only are they soft but the socks also keep your feet dry instead of getting clammy. Now 10 years later people all over the world are enjoying these warm comfortable socks whether they are running, walking, cycling, or skiing.
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